I was reading through the news this morning and happened across an article titled, 3 In 10 Consumers Don’t Trust Retailers With Their Data.  I call bull on this.  Sure enough, the article supports the title with a study, but if 30% of the population doesn’t trust retailers with their data, why do they still allow retailers to have it?  Perhaps a better title would be, “3 In 10 Customers are Uncomfortable with Retailers Having Their Data, but Still Give it to Them.”

All this said, I don’t “trust” anyone with my data, but I fall into the same boat.  I still give data to retailers, though sometimes it is fake and sometimes it is selective data that prohibits them from finding me.  What I am saying is I understand the sentiment, but if we really don’t trust retailers, then we will stop giving them our data, and then, and only then, will things change.