Doing Business Differently
August 7, 2014
One of my keen interests is learning how businesses separate themselves from the rest of the pack by doing business differently. I am sure many of you have seen this by now, but if not, do yourself a favor and watch this video now:
What I find so amazing about this is that it was not a complicated idea to think up. There is no doubt it took some work to pull this off, but the idea is simple: find a way to bless your customers. The results are fantastic. I am confident that every one of those customers, barring unforeseen circumstances, will bank with TD Bank the rest of their lives. Furthermore, they will share this experience enthusiastically with others, who may become customers of the bank. The benefits don’t stop there though. With nearly 8 million views and 27,000 likes at the time I write this, this video is now going viral all over the Internet, and TD Bank has spent some of the best marketing dollars it has probably ever spent.
I am sure this video has marketing professionals across the world scrambling to find a way to mimic the success TD Bank has had with this promotion, and the truth of the matter is that most of them will fail. Unfortunately, as simple as the idea is, it is far too difficult for most of our minds to conceive. We are so programmed to do business as we have been taught that we cannot see how to do business differently.
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